Kia Soul's drove into Ambient for display

“A group of really cool people got together to celebrate Music, Film, Design, Entrepreneur Spirit and Gaming. We call them The Soul Collective and they are…”

Kia Motors kicked off  its Soul Collective project last week in Atlanta at the Ambient PlusStudio – Atlanta’s only full daylight studio. The people over at Ambient turned their 10,000 square foot studio into a entire weekend place to party by adding a full sized stage for their live music event, creating a giant chessboard dance floor, converting a freight elevator into a functioning bar, and of course using their roll-in access to bring in the actual Kia vehicles.

The quote above is from Kia’s Soul Collective project site where you can find out more information 10 city tour that started in September in D.C., continuing in Boston this weekend, and finally ending up in LA this November. The tour is celebrating Kia Motors and some of their favorite musicians, filmmakers, designers, entrepreneurs, and individuals in the gaming industry. Each Sunday of their weekend events Kia features bands and music artists such as St. Vincent (who just play

ed last Sunday at Ambient in Atlanta), GMT, Silversun Pickups and Santigol, and the only way to snag some tickets is test driving the Kia-Soul itself.

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Kia turned our vintage freight elevator into a bar

The giant chess board was a cool part or their setup